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Trust flow is a crucial metric in the field of search engine optimization (SEO) that measures the quality and trustworthiness of a webpage based on the links it receives from other trustworthy and authoritative websites. Developed by Majestic, a leading SEO tool provider, trust flow is an essential component in assessing the credibility and reliability of a webpage. Unlike citation flow, which measures the quantity of links, trust flow focuses on the quality and relevance of those links. The metric takes into account various factors, including the authority and trustworthiness of the linking domains, the overall link profile, and the topical relevance between the linking websites and the target webpage.

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